weSure Digital Insurance Services, Inc., a multi-line, multi-segment international digital insurance group writing ~$1.6 billion in premiums and managing more than $8 billion in assets, announces its acquisition of Utah Business Insurance Company (UBIC). The transaction expands weSure’s U.S. workers’ compensation capabilities and follows its September 2025 acquisition of California based, digital payroll company Hourly, Inc.
The acquisition strengthens weSure’s workers’ compensation platform and enhances its ability to deliver technology-driven, service-focused solutions to agents, employers, and policyholders.
NEW YORK, NY September 4, 2026 — weSure, a fast-growing insurance and technology company simplifying commercial insurance for agents and small to mid-sized businesses, today announced its acquisition of Utah Business Insurance Company (UBIC), a Workers’ Compensation carrier recognized for its commitment to safety, service, and long-term agent and policyholder relationships.
The acquisition advances weSure’s expansion in the U.S. commercial insurance market and reinforces Workers’ Compensation as a core growth area, complemented by the state-of-the-art digital payroll services offered through its California-based subsidiary, Hourly, Inc. Bringing UBIC onto the weSure platform will strengthen the combined organization’s digital underwriting capabilities, expand its market reach, and enhance the experience provided to independent agents and their clients—creating meaningful synergy between digital payroll services and commercial insurance.
UBIC has established itself as a Workers’ Compensation specialist focused on workplace safety, loss control, claims management, and personalized service. The company serves industries including construction, transportation, professional services, agriculture, manufacturing, retail, hospitality, medical, and more.
“This acquisition reflects weSure’s commitment to expanding its Workers’ Compensation capabilities, investing in strong carrier partnerships, and delivering a better experience for agents and employers,” said Emil Vainshel, Chairman of the Board.
The acquisition supports weSure’s broader strategy of combining deep insurance expertise with advanced technology, data-driven underwriting, and high-touch service. Together, weSure, Hourly, and UBIC will provide agents with more efficient access to Workers’ Compensation solutions while maintaining the responsive, relationship-driven approach each company values.
“We built UBIC on a simple promise: treat policyholders as we would want to be treated, help keep workers safe, and give independent agents a partner they can rely on,” said Ron Nielsen, founder and CEO of UBIC. “I am incredibly proud to lead our team into this next chapter with weSure. We have found a partner that respects our roots, shares our commitment to customer service, and brings the world-class technology and scale needed to elevate our platform. I look forward to continuing to lead UBIC through this exciting phase of growth.”
For independent agents, the acquisition is expected to create more opportunities to serve commercial clients with Workers’ Compensation solutions supported by underwriting expertise, streamlined processes, and a shared commitment to helping businesses protect their teams.
“This is an exciting next step for UBIC,” said Tyler Nielsen, COO of UBIC. “We have built our business on strong underwriting and close relationships with agents and policyholders. Partnering with weSure provides expanded technology, resources, and market support while allowing us to continue serving our partners the way they expect. With Ron remaining CEO, our team, agents, and policyholders will benefit from meaningful continuity.”
About weSure Digital Insurance Services, Inc.
weSure, a global insurance and technology group, simplifies commercial insurance for independent agents and small to midsized businesses through technology, data-driven underwriting, and responsive service across Workers’ Compensation, BOP, Cyber, Builder’s Risk, and E&S.
Through Hourly, weSure connects digital payroll with pay-as-you-go Workers’ Compensation, aligning premiums with actual payroll and simplifying audits. Bundled policies under $5,000 in premium qualify for no audit, while payroll referrals create an additional revenue stream for agents.
About UBIC
Utah Business Insurance Company, known as UBIC, is a Workers’ Compensation insurance company focused on helping businesses protect their employees, manage risk, and promote safer workplaces. UBIC is known for its commitment to safety resources, loss control, claims management, personalized service, and long-term relationships with agents, employers, and policyholders.
