The company, originally named David Digital Company Ltd., was registered in Israel on December 7, 2016, as the first digital insurance group in the country. To unify its branding, it was renamed weSure Global Tech Ltd. on January 6, 2021. Following a successful IPO, it became publicly traded on the Tel Aviv Stock Exchange in March 2021.

Emil and Nitzan invested their life savings into WeSure, showcasing their passion and commitment to transforming the insurance industry with a modern digital platform that delivers superior customer experiences and value from the start.
To streamline operations, global technology and insurance activities are managed under WeSure Global Tech Ltd, the Group’s holding company. In Israel, local insurance operations are conducted through its subsidiaries, Ayalon Insurance Company Ltd and WeSure Insurance Company Ltd.

In September 2021, we established WeSure InsurTech Services (India) Private Limited in Bangalore to support our growing operations in Israel and internationally. The center employs experienced IT professionals who were part of the original WeSure digital ecosystem development. Our team in India provides ongoing IT maintenance and support, playing a key role in driving digital insurance software innovations for both the Israeli Beta Site and international expansion.

On June 30, 2022, we acquired approximately 67% of Ayalon Insurance Company Ltd. In 2022, the Group expanded into the U.S. insurance market in partnership with AmTrust Financial Services, the third-largest workers’ compensation writer in the U.S. and rated “A-” (Excellent) by AM Best with a Financial Size of “XV.”